Change and Prospect of Tourism Industry : 60 Years after the Founding of the People’s Republic of China

During the past 60 years after the founding of the founding of PRC, Chinese tourism industry have made great progress , transforming from weak to strong. At present , China has become the fourth largest tourist destination country in the world . During the past 30 years after China adopting reform and opening-up policy, great changes have taken place in China`s tourism industry , China has developed a lot in the following aspects : the rapid expansion of industry scale, gradual increase of industry status, continuous rise of industry level, improvement of industrial machinery, gradual enhancement of industrial development conditions, China is on the way to a more powerful country of tourism industry .

The rapid development, transformation and upgrading of China’s tourism industry needs a series of change in the aspect of industrial structure of tourism, tourism management system and many other aspects. Under the condition of current global financial crisis, China’s tourism industry is facing more challenges: the industrial structure of China’s tourism needs optimizing and upgrading, the capacity of risk-taking needs to be strengthened, deficiencies in the growth pattern and growth quality of tourism need improving , the imbalance of supply and demand of tourism products, aging tourism products need upgrading .

In view of this, we must recognize the current problems of Chinese tourism industry, seize the opportunities of transformation and upgrading period, and grasp the opportunities of tourism development in the “post-Olympics” period , so that tourism industry in China continue to grow rapidly . At the same time, China should exert great efforts on improving the quality industry, stimulating domestic demand and promoting the coordination of the economic structure and expanding the role of tourism in international exchange, so that Chinese tourism can maintain its health, stable and rapid development. Through the sustainable development, China can realize its goal of the top tourist destination country in 2020 , which was predicted by the World Tourism Organization .